We know that Mobiles have completely dominated the consumer landscape by becoming the main medium used to read the news, communicate, socialize, navigate and make purchases; while it can grant instant access (and benefits) to the customer, it can also allow room for mistakes that could greatly cost a business.
According to a recent article by Forbes', the increases in engagement between consumers and their phones provides business with a platform in which there are many rooms for mistakes in an industry where there is room for none.
1.Failing To Launch Mobile Optimization
The biggest mistake businesses are making in mobile marketing is sending mobile visitors to a desktop version of their site. Too many business believe that passing off mobile versions of their sites by shrinking them down and giving them the same functionality is acceptable. If you’re not properly reaching your audience by giving them the ultimate mobile experience with your site, without a doubt they will find a competitor that will.
2.Building An App
As consumer apathy towards apps increases, businesses will continue to struggle in their effort of break into the shrine of apps that are indebted to user routine. That’s not to say that marketers should abandon the idea of creating an app completely, but they will have to think more creatively as to how they intend on engaging their consumers on mobile. At the top of any business’s mobile marketing list of priorities should be enhancing the mobile web experience by publishing an app that isn’t purely web-based. If you decide to make an app it should be able to work in a world filled with spotty internet connections and extreme time crunches. Make it easy, make it accessible, make it worth the download.
One of the more common mistakes businesses make is underestimating how important an accurate targeting strategy can be. Guaranteeing that you are targeting the correct audience becomes a must, especially when you try to turn targets into revenue. Target too wide of an audience and you could quickly hurt a campaign. Pick out a more precise one, and you’ll have an opportunity to better understand what it is an individualized market is looking for.
No one likes ads. That’s why one of Apple’s most consequential features on its newest iOS 9 includes an option that lets users block mobile adverts. Mobile ad-blocking has generated a world of controversy amongst platforms that see it as a detriment to vital advertising earnings which sustain the free content that they produce. With the fate of ad-blocker trends up in the air, it is essential for marketers to meet demands for less ads—especially ones that are obtrusive and data draining.
The preeminent shift of bringing your business to mobile should be looked at as an opportunity to reach your consumers right where they are. If you want to maintain your access to your consumers, providing them with a fluid and agreeable mobile experience is bottom line.